Meatball Sundae Mixup

I recently purchased Seth Godin's newest book, Meatball Sundae. His books are always a fast, interesting read and by the time I have gone through them a couple of times the pages are dog-eared, there are notes in the margins and yellow highlighter throughout.

So it was with great gusto that I began the book. Then a strange thing happened. At around page 42 (the end of a chapter) I began to feel some deja vu. Had I read an excerpt somewhere before and this was it? Did I read this in the introduction? I stopped. Went back. It wasn't my brain going off the deep end, I was indeed reading the same words again.

The book repeated pages 9-42. Then picked up again on page 79. How strange! Was this done purposely? Was Seth trying to make a point? After all, here he was using a "meatball" way of communicating his message (a book!) as he was talking about how marketing products, ideas and services has changed. Was he pushing me to go to his website? To read the book online?

I returned to the Tudor Book Shop (my favorite local bookstore, cafe, gallery in Kingston, PA) where I had purchased the book. They went to the shelf to replace my book and found the other copies of the book with the same repeated and missing pages! A conspiracy? A conundrum!

A few days later Tudor called to let me know a replacement copy of Meatball Sundae had arrived with all the pages in the right place. Mystery solved. It was simply a printers error.

But for a while it was fun to think something more interesting was afoot.

On to the next!
Catherine