Do Kneecaps Have Sweat Glands?

The 50 + conversation continues. Last evening I was out to dinner with women friends in the same age bracket and I mentioned my most recent thoughts about marketing to boomers. This quickly led to a discussion of the many faces of menopause.

Each of us had different experiences. Mood swings were the bane for one. One took an herbal remedy. We all had stories of hot flashes but the biggest question of the evening was -do knee caps have sweat glands? One of our group sweats profusely around her knees every time she gets a flash. Knees? Yup. Just goes to the point that each of us is unique - even when we're talking about something that we all experience.

Our discussions quickly moved to updates on our children and our careers. The New Hampshire primary brought politics to the table. We talked about taking care of our parents and getting ourselves back to the gym.

We marveled at how warm the weather had been and that led to a discussion about how much sunshine we need in our lives. A new study came out saying that sunshine is GOOD for us. Last week it was evil. One of our group actually prefers cloudy days - as she say - everyone expects you to be happy when the sun is shining. When it's cloudy they don't! That drew a laugh.

Each of the women sitting at that table were accomplished in their fields, intelligent, caring, funny and interesting people. We're travelers, readers, concert goers, etc. This is who marketers need to talk to - so perhaps they ought to join us for dinner.

Let me know your thoughts
Catherine