Clogs - No, not the shoes

Scott Donaton recently wrote a column for Advertising Age where he coined the phrase The Clog - or Column Blog. As he said in his column - "What I don't get is why bloggers seem so hell-bent on establishing a clear set of rules around what does and does not constitute acceptable blogging practices. One of those being the idea that you need to update your blog at least once a day, preferably more. Says who? Posting for the sake of posting is absurd."

He goes on to say that his blog "When Trains Fly" is such a Clog and that he will only write when he has something to say that's worth his readers' time.

Amen! And today I'm adding Speedos, Slides and Slippers to the Clog category. Like Scott, I promise not to be so infrequent in my blogging that you wonder if I'm alive, but when I do blog I hope it will have some interest to you.

This question of how often to blog is one I often hear from clients. It's usually followed by the words, "But I don't have time for that!" That's when the conversation takes a step back to a discussion of the purpose of the blog. Is is a corporate blog? A volunteer blog (our clients are mostly nonprofit organizations)? Just general musings on the world? There is so much conversation around this topic that I have decided it will be the topic of my next Green Sheet (our version of a white paper).

So, I'd better start writing.

Catherine